Wednesday, February 18, 2009

SoM

 
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SoM: Social Media
SoM: Share of Mind

Now-a-days, Social media, Barack Obama are spoken in the same breath. That explains the Share of Mind tools of social media have created for the 44th US president. Twitter, You tube, Facebook.

The medium that is meant to generate a grapevine on the web or plant a 'virus' to spread the WOM has become the talk of the town: yes, if you know what I am getting at--social media meant to create a share of mind for other brands has created one for itself...it has become a brand in its own.

HOWEVER, I am debating with myself which came first: the chicken or the egg?
What happened first: the outburst of Social Media and the way it grabbed share of mind of internet users all over the world? or Did the brands (like Barack Obama )that were built and communicated through this medium, make Social Media - THE bug that has managed to 'byte' into a our SoM.
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1 comment:

sanket_reactwithwords said...

Good question (a rather valid one considering the kind of confusion that one comes aross with anything pertaining to the internet) Social Media definitely came first...it was us, social parasites who realized it had much more application that just a profile page.

So in this case - the egg hatched before the chicken emerged!

June 25, 2009 at 4:08 PM

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My love for fitness started with Basketball more than 12 years back...since then I have enjoyed Swimming, Badminton, Weight training and am addicted to running. Kick Boxing helped me to elevate my strength, stamina, breath and body awareness and agility to the next level. I took up professional dancing with the Daksha Sheth Dance Company where I trained in Kalaripayattu and basic Yoga and Pilates for 2 and half years. Currently, I am pursuing my teacher training certification in Pilates (Matwork -1). Recently, I completed ACSM certified workshop in Functional Training. I keep up my energy levels with Calisthenics, Yoga, Pilates Kalari and little weight training. No day is the same! Look out for Kinetix - combination of Pilates, Calisthenics, Surya Namaskars and cardio drills which is my attempt to involve and encourage others to take up their health as their first priority! Subscribe to this blog to know More on Kinetix.