SoM

 

SoM: Social Media
SoM: Share of Mind

Now-a-days, Social media, Barack Obama are spoken in the same breath. That explains the Share of Mind tools of social media have created for the 44th US president. Twitter, You tube, Facebook.

The medium that is meant to generate a grapevine on the web or plant a 'virus' to spread the WOM has become the talk of the town: yes, if you know what I am getting at--social media meant to create a share of mind for other brands has created one for itself...it has become a brand in its own.

HOWEVER, I am debating with myself which came first: the chicken or the egg?
What happened first: the outburst of Social Media and the way it grabbed share of mind of internet users all over the world? or Did the brands (like Barack Obama )that were built and communicated through this medium, make Social Media - THE bug that has managed to 'byte' into a our SoM.

WOM: Web of mouths

Life comes a full circle. This belief is a result of my own experiences and at the same time I think its fair way of life: for both, on either side of the fence

Being a student of marketing, I am time and again asked to re-iterate the definition of this evolving concept. One of them, which begins with the description of marketing as a social process, corresponds very much to the above fact of life.

Yes, it is a social process and is successful when it is communicated to its intended audience and elicits a desired response. I would relate to it this way: The messages initiate the circle, the Ps (there are more than 4 now!) draw the curve and the last arc that completes the circle is the consumer response / reaction / feedback.

Word of Mouth : the classical medium of communication and the most powerful tool that can make or break a brand's reputation. Marketing communications began with word of mouth and this phenomenon, according to me is coming full circle in the form of "Web of Mouths":i am talking about "social media"

We are seeing the surge of user generated content (UGC) at a lightening speed. From microblogging to conversing about brands on social networking sites, word of mouth is spreading its wings (web) like gasoline on fire.

What could be a better evidence than that of Barack Obama, who spread his words through the internet and used its democratic (pun intended!) nature to the fullest. Social media has the power to engage users because it gives them the liberty to use the information at hand and turn it into something personal and an expression of the self...the new generation of word-of-mouth for you! courtesy web 2.0

I heard this quote, "The Zenith of Marketing is when the marketer wins but makes the consumer feels he has won" Word of mouth has a life of its own. The marketer is increasingly becoming a mere facilitator in promoting his brand...its the consumers who really own the brand, live the brand...they pay for it...they deserve to talk about it...its a full circle...

What brands do and how they perform will reflect even through word-of-mouth...its a full circle...

With the evolution of word-of-mouth...to web of mouths ...its a full circle...

Looking for a corner anyone?