SoM: Social Media
SoM: Share of Mind
Now-a-days, Social media, Barack Obama are spoken in the same breath. That explains the Share of Mind tools of social media have created for the 44th US president. Twitter, You tube, Facebook.
The medium that is meant to generate a grapevine on the web or plant a 'virus' to spread the WOM has become the talk of the town: yes, if you know what I am getting at--social media meant to create a share of mind for other brands has created one for itself...it has become a brand in its own.
HOWEVER, I am debating with myself which came first: the chicken or the egg?
What happened first: the outburst of Social Media and the way it grabbed share of mind of internet users all over the world? or Did the brands (like Barack Obama )that were built and communicated through this medium, make Social Media - THE bug that has managed to 'byte' into a our SoM.
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